How to start blogging?

We’ve all benefited from reading blogs. They are an integral part of our web experience. The range of topics and styles, is as varied as the authors themselves. As a result, many of us have toyed with the idea of creating our own blog. But the question then arises, how to start blogging.

Well good news! As I have just started blogging myself, that means I am in the process of researching the answer! So, I am going to post a series of guides on each of the basic steps I have covered in getting this blog off the ground.

How long is a piece of string?

There are many different elements and factors involved in starting a blog. However there are only five main phases you need to thing about to get up and running:

  1. Pick a topic
  2. Pick a name
  3. Get your blog on the web
  4. Build your workflow
  5. Start making content

In each of the follow up posts, I will explore each of these topics in more depth. I have learned a lot over the last few weeks alone researching them myself. As a result, I am able to share with you some of the experiences and mistakes I have made. This will mean you don’t have to make the same mistakes.

But before we start the series, I want to share with you the most important, but overlooked element of blogging.

It is going to take a long, long, long time!!

I don’t mean it is going to take a long time to get started. In fact, it won’t take very long at all to get started. What I mean is that it is going to take a long time to get people to read your blog.

There may well be over 7.5 Billion people in the world, but that doesn’t mean all of them are looking at your blog, or even on the internet at all.

Google is your friend!

But like any friendship, it is going to take time for Google to get to know you.

Google, is the main place that people go to find content on topics they are interested in. Therefore, Google will be your main gateway to an audience. However, in order to appear on the first page of Google search results, you are going to have to be attractive to the search algorithms that Google uses.

What are search algorithms?

At a very basic level, search algorithms are the tools Google uses to find good content. After all, Google’s entire business model is based on selling advertising, so they want to ensure their users are getting the best content.

To make this happen, Google effectively ranks content based on a whole array of factors. But the best way of thinking about it is comparing Google to a bookstore owner.

The main purpose of a bookstore is to sell books. Therefore the book store owner wants to monitor what authors and topics are popular, so they know what will attract more people in to buy more books.

Google is the same. The search engine is constantly looking to see which authors and topics are most popular and reliable. They can then push those to the top of the search rankings, and that ensures that more people like and use Google. As a result, they sell more advertising.

So what does that mean if you are starting a blog?

Put simply, Google will not be interested in sharing your content if you don’t have much or it is not good.

Posting once a year is not going to catch Google’s eye. Nor is posting ten times a day with 20 word sentences. The simple reason being, no-one is interested in either of those types of posts. They are not reliable or valued.

In order to build a blog and an audience, you are going to have to post well and post often. Just like building a house, each of your posts will be like a brick used to build both your blog and your audience. As a result, just like if you built a house single handed, it is going to take a long time to build a blog.

I did a bit of research and it shows that it normally takes between thirty five weeks and a year to get a brand new blog off the ground. This means you need to be willing to post two to three times a week, every week for up to a year.

Simple maths brings that out at 150+ posts needed. In addition, each of those posts needs to be somewhere between 1250 and 3000 words long.

So a bit more simple math brings that out at 300,000 words on average. Given that the average PhD thesis is around 100,000 words, you are going to have to produce three times that amount if you want your blog to be successful and living.

As I said at the beginning, this is going to take a long time and a fair amount of effort.

If that still hasn’t put you off the idea, then it is time to begin.

If you are ready to find out how to start blogging, then my first article in the series is about picking your blog topic, so if you are ready to go, then click the link below!!

Start Blogging Series Part 1 – How to pick a blog topic?

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